About Portofino University

Founded in 2005, by Jack Manilla in Jacksonville, Florida - Portofino University provides certification courses and training for commercial and residential aquatic facility managers, operators, technicians, contractors and owners. Portofino University teaches the application of STEAM principles (science, technology, engineering, art and math) in relation to the world of aquatics. Courses are offered both online and in live classrooms.

Serving Florida and Southeast Georgia, participants have attended classes in Jacksonville from the Middle East, South America, Europe and Asia. Portofino training consultants have traveled throughout the world to conduct training throughout North America, Asia, Australia, New Zealand and the Caribbean.

About Jack Manilla

Jack Manilla is the author of "Secrets of The Pink House" and President and Founder of Portofino Pools and Portofino University. He is a man of detail, success and a leader in both commercial and residential pool and outdoor living services.


Over his career, Manilla has built several multi-million-dollar midsize businesses as well as two Fortune 500 companies, each exceeding annual revenue of $100 million. Currently, he is the president at the center of Portofino Pool Services & Outdoor Living and Portofino University.


His unique combinations of technical knowledge and unwavering organization have made Portofino Pool Services & Outdoor Living the business it is today. In addition to running Portofino Pools, Manilla is currently Chair, Board of Directors and past Chair-Elect and Secretary, Treasurer of The Association of Pool and Spa Professionals (APSP), the world’s largest and oldest aquatic industry association.

Jack also consults with the APSP regarding the International Swimming Pool and Spa Code training course and is the creator of the FSPA® 60-hour pool service contractor course.


Manilla shares his life journey and how he got started in the pool industry, in his new book, "Secrets of the Pink House.”

Click here to see Jack Manilla's full bio.

Education, Professional/Civic Memberships, Licenses and Certifications


  • Licensed, Florida Commercial/Residential Swimming Pool/Spa Contractor, # CPC05695

  • Executive Studies, Darden Graduate School of Business, University of Virginia

  • Masters in Management, Advanced Degree, Aquinas College

  • Bachelor of Science in Business Administration, College Degree, Youngstown State University

  • Certified Instructor, National Swimming Pool Foundation, NSPF®

  • Instructor, Association of Pool and Spa Professionals, APSP®

  • Instructor/Founder Portofino University

  • National - Board of Regents, Career Institute, Association of Pool and Spa Professionals, APSP® 

  • Certified Pool Operator, CPO®, National Swimming Pool Foundation, NSPF®

  • Certified Building Professional, CBP®, Association of Pool and Spa Professionals, APSP®

  • Certified Service Professional, CSP®, Association of Pool and Spa Professionals, APSP®

  • Certified Stain Specialist, Jack’s Magic, Chemical Manufacturer

  • Subject Matter Expert, Professional Testing, Florida Contractor Examinations

  • Board of Directors, Chair, Association of Pool and Spa Professionals, APSP®

  • Board of Directors, Florida Swimming Pool Association, FSPA®

  • Member Better Business Bureau of Northeast Florida, BBB®

  • Member Jacksonville Regional Chamber of Commerce, Past Board of Governors, Past Co-chair Sports & Entertainment 

  • Civic Member, Past Board of Directors, Southside Business Men’s Club, SBMC®

  • Civic Member Jacksonville Community Council Inc., JCCI, Past Chair, Innovation & Economic Development

  • Board of Directors, North Florida Hotel & Lodging Association

  • APSP Certified Professional Pool and Spa Operator

Association with Seniors on a Mission


Seniors on a Mission exists to honor, love, and encourage independent senior adults, inspiring them to live invigorated lives filled with purpose and grace.

This is the charity of choice for Portofino University. We donate both time and money every year to this charity. Jack Manilla is also on the “Action Council” in support of their mission.

For more information: https://www.seniorsonamission.org